Love, love, love your recent posts and pictures. 'Grats on the beautiful piece, man!
I looked it up - new to me. I get it, and I love the idea. But, where's the confidence in what they're doing? Or is it just that they are determined to be "accessible" price-wise? And if so, is that really the future of manufacturing in developed economies, to try to compete at the lower-middle end?
It seems to me they are mixing two things, wrongly. Either make a novelty quartz watch with individual, hopefully iconic style, from cheaper materials, and hope the story can sell it widely and make it a fashion. Or make something more serious with a slightly-altered ebauche mechanical movement for, say $1200, and hope that not only can the story sell it, but it can hold its own as a competitive product. I just can't see a $500 quartz watch being either cheap enough for the buyer who doesn't care about the movement, or "real" enough for the one who does.
So, yeah, it's silly. But if you want one, maybe they're right and I'm completely off track here!
Taking away the patriotic American angle (I'm neither), I can see the appeal both of the story and of the aesthetic, nevertheless. But I'm not buying a $500 watch with a Chinese quartz ticker.