You know this.
And so does T-Pain.
"I got my flippy-floppies."
Hahaha....point well made. But seriously, for that money I still haven't got past the platinum Datograph mentioned several posts back. Come to think of it, the platinum Day-Dates are $45-55 too, which is just as crazy.
I guess if you spend as much on advertising and sponsorship as Rolex do (and I don't think it's my imagination that they've really ramped this up over the last couple of years), you have to get your money back somehow. There's not really any reason in cost terms for the new Daytona to be any more expensive than any of the gold editions - the material cost differences as a percentage are marginal. But then again there's no reason for a platinum Patek to be $20k more than the gold one either.
Let's face it, they all do it. But let Paris have her baby-blue Daytona. Should I ever be as successful and deranged as Frilly, I'll choose something else. In the mean time, I really do rather like that new GMT....