Originally Posted by in stitches
yeah. wow. im amazed. but, if they can get it, i guess they will have the last laugh for now.
i really wonder though what their long term goals are, or if they feel they can simply adapt their models to the trends of the time, and their brand cache will keep them strong despite the changes. could very well be right, but its a strong deviation from what they have been doing for decades past, where the felt they had the look and feel they wanted with their watches, and stuck with it.
That is exactly my issue. Rolex really is not 'improving.' The finishing is not getting much better, the movements are not improving that much, the designs are just the same old, same old. Not that there is anything wrong with that.
It is kind of like they are playing a game of chicken. "If we bump our prices up another grand, will
people buy the same watch? What about for two grand?" I would have though that at some point, the market would have responded. Clearly that is not the case.
One thing I find particularly interesting is that Rolex continues to 'evolve' certain designs, but at the same time is not afraid to cast away previous design elements without looking back. For example... they are going back to the bi-color GMT, but there is NO precedent for a GMT with blue lettering, and a black and blue bezel. Why did they not do a coke bezel? Why not a pepsi bezel?