but would just like to clarify that I did not mean to condescend Rolex owners, and it was actually apropos who proposed a dichotomy between owners of certain Rolex models vs others.
Warning: Spoiler! (Click to show)
The goal of my posts was to push back on the pro-Rolex arguments based on the brand's superiority to peer brands like IWC, JLC, GO. Basically I was analyzing the Rolex "brand" in the abstract and suggesting that it (i) may not be especially desirable in some contexts and (ii) may actually be in decline in comparison with some of the peer brands. I was embracing the stigma that many people (increasingly?) associate with Rolex and took a shot at giving it a rational articulation.
Did not mean to embarrass Rolex owners in any way, but rather to throw another point of view into the mix. I think it's amusing how whenever Rolex is discussed, the given venue invariably develops a groupthink one way or another; Rolex has to be either completely tacky and shameful or it's the only valid choice of a true connoisseur.
I do respect the notion of wearing what you want strictly for personal pleasure without worrying about how you are perceived by others. To me, it's not so simple. I'm not under any delusion that I'll make friends or win respect through my choice of clothes and/or watches, but I do view both as an expression of my taste, knowledge, and personality to some degree, and I also try to be careful about associating myself with conspicuous or controversial brands that could attract unwanted judgment. On whether a watch is something that would realistically ever be noticed, I guess we all have to form our own thoughts on that based on our environments and experiences with having our watches noticed. I know from personal experience that I was well aware of both the Rolex brand and the designs of Rolex watches many years before I had any interest or knowledge about any other watches, having heard the name so often referenced in TV/film/music and having been exposed to their ubiquitous magazine/billboard advertising since childhood.
Sorry about mixing up who made the comment regarding owners based on the type of Rolex they own.
Not sure how what you said would embarrass an owner of a Rolex. I felt no embarrassment based on anything you wrote. Although, I disagree with several of your ideas or the frat boy McMansion theories, I rather enjoyed your writing.
Rolex is a very polarizing brand...people like their watches or they hate them. There is no right or wrong, we all have personal preferences.
Yes, our clothes, watches, cars, etc. do say something about our taste, personality, and style. However, allowing concern about judgment of others to influence our decisons can cause one to make safe but bland choices in both style and life.
As for your awareness of Rolex as brand due to tv/film and advertising, I am sure younger generations are/will be more aware of other brands (than we were at their ages. Other brands have made greater efforts to gain exposure through TV, movies, and brand placement such as Omega in recent Bond films and sponsoring the Olympics, Panerais in the Expendables and Transporter movies, and IWC in The Bourne Legacy, Vanilla Sky, and the new Hawaii 5-0. What younger generations will feel about these brands or Rolex, we will have to wait and see.
I enjoyed reading your perspective. Thanks for sharing some interesting thoughts with us.