Hahaha! Quite right too!
Thankfully I'm not rich enough to be a watch-pimp, but I have to admit they're beautiful things. In the "understated" spirit mentioned above, I would like to share this. Not "P0rn" perhaps; more "what the butler saw" from a more innocent age!
I got my father's old Omega serviced and repaired (although didn't replace the damaged face). Probably cost more than the watch is worth, but it's got history. Now with a new simple grain leather strap instead of the steel bracelet; looks more "vintage" somehow. It's scruffy with the dings on the face, but with a new crown, glass, and original hands back on, and keeping time well again, I am very pleased with it. We're about the same age and condition, so we suit each other!
This is a lovely thing. For all the right reasons.
I have only one of my father's better watches. An 18k gold Longines, from about 1965.
I was once mugged while wearing it. Only had to 'give up' my wallet - but now only wear the watch on the rarest of occasions. Funny thing is, the same muggers, held up another guy about 15 minutes after me and they took his Swatch. Unfortunately for him they beat him badly. It took nearly a year of going back and forth to court. But of the 5 guys involved 4 actually did time.