Originally Posted by culverwood
I will first say I am no watch expert but I am concerned that Patek Philippe, though I am sure a very fine watch maker, spends so much on marketing. They seem to be on the back cover of nearly every magazine in the house.
If I want to spend an equivalent amount of money on a watch which are the brands where the money goes on the manufacturing rather than the marketing?
Most people buy stuff from their ID, so what ever they remember they will buy which is way advertising is such big business and companies are willing to give ballplayers etc. a 5-6 figure watch or a 8 figure endorsement deal.
Patek has to keep reminding people that they exist or the younger generation will slip out the grip to heavily advertised / branded companies like Hublot / AP.
Richemont also owns A. Lange and Roger Dubuis and you rarely see advertising from those two, which maybe do to Dubuis allegedly only makes 3k watches a year.
You have to give it to Richemont it's an impressive roster of watchmakers/jewelers they have VC, JLC, A. Lange, B&M, PAM, IWC, Piaget, Cartier, Van Cleef and they also own Mr. Porter