I mean, I think it is a very fair price, especially considering that he would have to craft almost a completely new piece. I was saying rough more in regards to the fact that he would have to go to such lengths to make this new movement.
That's an awesome watch and one I've had to restrain myself from buying several times. You can look into sailcloth straps, maybe. I'm in the camp that doesn't think anything except for a bracelet or NATO should be anywhere near a Rolex sport watch.