Well I've loved the looks of vintage Pepsi's for a long time, it was the watch that fascinated me before I really even knew Rolex as a brand. I love watches that visibly have stories behind them so I went and got my own that I can wear until it's vintage. I chose the modern model I liked best (lug holes for practicality and superluminova because it allegedly doesn't degrade) and I'll wear it until it becomes a true vintage piece and it will accumulate my own stories. I wear it for everything, camping, hunting, shooting and everything in between. I don't think watches like this need to be babied, it's not a dress watch it's supposed to be a robust steel watch for doing real things in. Just because the price rose doesn't mean they stopped making robust watches that are built like tanks, go get them dirty!!
For people who don't think these are beaters I would direct them here:
Or his thread (read through the whole thing)
That's a great story and approach. I wish I could do that with my watches. Thanks for sharing!