The easiest way to explain why the Royal Oak's popularly has risen head and shoulders above its Big Three competitors is through pictures. Warning: Spoiler! (Click to show)
Brand ambassadors, may help get these watches out in the eyes of the public and explain recognizability, but I'm not sure it explains their popularity. Brad Pitt, John Mayer, Paul McCartney, Charlie Sheen (a former VC collector) or Eric Clapton have all been seen and photographed wearing Patek's on magazine covers or during interviews. Celebrities might be part of the answer, at least with Offshore models, but I don't think it truly explains the popularity of the RO .