As someone who loves his Mark XV and dislikes much about current IWC, I agree with him on a lot of points, but I wished he didn't call out the Ingenieur as the turning point. First off, the Ingenieur line is from 1955, so he should have mentioned he was talking about the 2005 're-boot'. Second, I (and I believe many other IWC 'purists') think that the 3227 is a great watch.
Another one from the resident watch buddy. It IS a phone cam, plus white sheet of paper, LED screen for light source mixed with overcast window ambient, plus defocus-effect software filter. Simple and quick once you practice a few times. The dude is amazing with a real camera, though. :O
I've mentioned it before that the IWC Big Pilot 5002 drew me into watches when I knew nothing about them. The comments on the article are funny in that you could replace IWC in the article with a few others and get the same result.
Looks like you're paying $4,000 to basically rent a watch for a year? Doesn't make much sense to me unless someone just wants to continuously swap watches without worrying about having to buy and sell pieces themselves.
I like the idea of paying a few hundred dollars as a non-refundable deposit to "test drive" a watch. If "grey market" dealers did that, I'd be more inclined to take the plunge on something I hadn't seen in person before buying. They make a few hundred bucks and I'm not out several thousand if I don't like it.