I agree. Never understood the assumption that anyone owning a Ferrari watch or wearing a Ferrari baseball cap was somehow pretending to own a Ferrari.
That said, I'm not a fan of cross-branding with watches in general.
Wow, I can't believe they did that....talk about taking all the fun out of a purchase. So sorry to hear about this. I hope that it all gets remedied to your satisfaction. Keep us posted on how they handle this situation.