As a counterpoint to the controversial review of Rolex's (now discontinued, I think?) calibre 3000 movement by Walt Odets, here is a rather hyperbolic article on Rolex by Wei Koh, editor-in-chief of Revolution magazine (and also of The Rake):
Clearly, Rolex do make good, reliable watches, but things become a bit outlandish at times during the article:
"So the irrefutable fact to me is that in terms of pure, outright, unabashed reliability, there is simply no better watch on the face of the earth than a Rolex."
"Whenever I board a plane, I make sure that the watch on my wrist is a Rolex. That is because, God forbid, if my plane goes down and I’m stranded on a desert island, I know I will be able to survive if I have my Rolex."
And it gets even more hyperbolic as the article goes on:
"I prefer to think about what Rolex has done to shape the history of human culture."
"I mention to Maître Gros that the world has 6,500 spoken languages, but to me, the most international one, the one that defies cultural divides and unites people regardless of religion or creed, is the language of the world’s best mechanical watch: Rolex. He nods his head sagely and says, “Young man, I am inclined to agree.”"