Only 20%? That doesn't seem like much, esp if they're clearing inventory and are no longer an AD. I had always assumed guys who have a good relationship with an AD got a better discount than that. Maybe not as much as 40% or whatever discount I often see quoted for Omega, but still more than 20%.
So if I get offered 15% on a SubC by an AD without even asking, that's a pretty good deal? In my case, that'd be saving about the equivalent of taxes.
You have to remember, at least in the States no dealers are discounting their SS Rolex watches by anything close to 20%, especially not their sports watches. Some places say no discount on steel watches period, some say small discounts on Datejusts, but not sports watches (Sub, GMT, Explorer, Daytona etc.), it varies. So if you are looking at no discount or 5%...20 sounds really good. ADs or soon to be former ADs know this and they know they will sell all of the watches with that kind of discount so why bother to give a better discount...then the former AD is losing profit.
Discounts on two tones and all golds were often quite a bit more than on the steel models. I haven't tried to get a discount on a gold Rolex, but my father was able to get 25% off an all gold Rolex about 10-12 years ago.
Discounts on Omegas, or IWCs, or other brands have been much higher than Rolex for decades.
In the 1980s you could easily get 25% off the MSRP of any popular steel Rolex, even more if it was an unpopular model like a manual wind Daytona or 1655 Ex2 (yes back then, no one wanted them). Back in the mid 1990s, Rolex started to reign in dealers with how much of a discount they can give 10% was considered good on steel sports models ...an occasional 15% was exceptional. The last time I found a dealer willing to give 15% off of a steel sports model was almost 15 years ago, when my dad and I each got a steel sport watch, he bought a steel GMT2 and Mrs. Dino bought me an Explorer 2. Until a few years ago there was a dealer near me that would give 10% off any Rolex except for steel Daytonas and the original LV Subs...he has since lost his franchise. Within the last 2-4 years Rolex significantly reduced the number of ADs in the US, many were supposedly dealers discounting more than what Rolex approved, dealers not moving enough merchandise etc.
15% off on a stainless steel Rolex is a good deal, on a Sub or GMT or Explorer, that is a great deal! People who walk into an AD without any prior relationship will not even get the amount of tax discounted. They either flat out tell you no discount and if you do some dancing then they might start at 2%-3%. On Daytonas, there is no room for discount at all, at least in my area.
I've only heard of steel Daytonas being discounted on few occasions. My dad went to a dealer where I had already bought an early Sub LV and a steel Daytona, and he chatted it up with the store owner and was able to get 5% off a white dial steel Daytona. That was back in 2009 when the economy still hadn't recovered from the economic meltdown of 2008, and several dealer were seeing their waiting lists for Daytonas disappear as people lost jobs and huge chunks of investment portfolios. I heard a few similar stories back then...but not in big cities like NYC, LA, Miami.
The GO Sixties is a nice watch, but I wouldn't spend what it costs in all gold. That's a watch I'd possibly buy in all steel. As for the Pano's its pretty well known here that I don't like them so I will simply say...I would have give it a thumbs down.