Perhaps this is just madness, but although the concept of the watch is clearly shallow marketing nonsense, I can't help looking at that phat yellow beast and thinking "but it's pretty, though...". I mean, if you had your own island and stuff kind of pretty, not every day pretty. Just saying.
However, the platinum Roley must be the Playtona, please. Also silly of course, but doesn't mean you'd want to take it off. :)