1. i am a brand whore.
2. part of what goes into the price we pay is the branding, packaging and extras, so i want to keep that. its part of the purchase.
3. i keep the watch in there when i am not wearing it.
4. should i sell the watch, having the box, papers and goodies not only increase the value, they make it much easier to sell the watch. there is just a bigger market for watches with all the original packaging.