RE: Pepsi GMT in WG. Suggested retail price will be in the high to mid-$30s if posts around the 'net hold true.
It seems in line with a strategy to start picking off the higher end market segments that would spend that kind of dough on APs, VCs and even Pateks. You can get a lovely Patek 5110 World Time in PLATINUM for that price in the secondary market. Add a few more thou for the high $30s and you get a perpetual calendar like my 5040 in yellow gold. As others have posted here, Rolex is banging up against price points that would make other collectors ask the key question of "well, what else can I buy for that price."
It may well prove to be a good strategy in the long run, assuring Rolex's dominance both in the $7,500 to sub-$20K field of sporty SS watches and higher price points. Right now, though, the platinum Daytona can be had for $50K or even lower - close to its dealer cost of 37.5% off the MSRP of $75,000. The most expensive Rolex platinum models can also be had for a fraction (half?) of its MSRP in the secondary market. So it remains to be seen whether going up the price point market segment will pay off for Rolex in the long run.
My rambling thoughts as I struggle on whether or not to place myself in line at my AD for the new SD 4000 or if I wait for prices to stabilize in the secondary market a year or two from now.