I'm asian and specifically my wife's family is Korean. They are extremely successful, and in point of fact all wear Rolexes. When we got married, I was generously given a watch by her family and knowing how much I loved watches, they let me choose my own gift (I chose JLC). From what I hear this is not the norm, as regularly son and daugthers in law will be gifted Rolexes outright. period.
Back to the point, I was having a discussion with my wife's family and they asked which watches I considered my favorite. I happily engaged in the conversation talking about Jaeger and IWC, but they honestly seemed stupefied that I did not have a Rolex in my collection.
Cartier seems to get a lot of love back East as well FYI.
Very true, you see rolex's left and right in places like Singapore and Hong Kong. Back in the day people did other routes; like my Grandfather had a VC and my dad had a Patek ( which his cousin said he could have serviced for a really good price, and then that watch was never heard from again lol) But i think by the time my mom was an adult (20 years younger than my dad) Rolex was pretty much the norm and would be pretty much everyones graduation/wedding/first nice piece/ etc go too brand with the random cartier here and there as well