Me and a friend (also in marketing) made up a huge list of car and watch brands on a long road bike ride...
it was something like this (and remember - just for fun...);
Rolex - Mercedes (quality benchmark, the sign of wealth, conservative styling)
Breitling - BMW (shiny, sporty, young - and it is often the same persons owning both)
Omega - Volvo (well-working, strong heritage, "own" brand in the Ford concern - and every Swede has one) or Audi (refined "standard" pieces from Swatch/VAG with a sporty and technical approach)
IWC - Saab? (aviation history, technology, discrection)
Seiko - Toyota (japanese industry at its finest, excellent value, no hassle, wide range...)
JLC - Maserati (the discrete and potent alternative)
Tissot - VW (same "base" as Omega, but...yes, basic)
GlashÃ¼tte - Porsche (premium German workmanship)
Sinn - Land Rover (purpose-built and rugged, the pro's choice)
Vacheron Constantin - Bentley (in class with PP/RR, but not...)
Patek Philippe - Rolls Royce (non plus ultra)
Panerai - Hummer (no need for explanation...)
Cartier - Ferrari (80's luxury icons from strong, traditional luxury brands)
Audemars Piguet - Lamborghini (yes, hip hop fame for an old premium brand...)
Blancpain - Jaguar (old and traditional, but somehow pushed around in SG/Ford. The rich, spoiled and forgotten kid)
i only have one watch that i wear. iwc mark xv pilot.
IWC 3741 This model is discontinued I think. I first saw it in 1994 or so. It is a nice size for suit wear. When it first came out there was much discussion over it merits. Quartz timekeeping with mechanical bits for the chronograph.