They were produced either by Bedat or Boucheron (depending on who you ask), but in any case were made in better facilities than the usual Gucci Group timepieces. Ford intended them to be a staple of the YSl collections, in line with Hermes timepieces and entry-level Cartier. That never materialized! In any case, they are a nice watch and I'm thrilled FINALLY to have gotten one.
Here's a pic of the full range from the catalogue, which again was only produced for one season or so back in 2002-2003. It came in a range of movements and styles.