They all vary, those particular ones are a mix of different makes and cloths. Typically a suit is around $2500 and a sport coat is $2000
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REEVES OFFICIAL AFFILIATE THREAD - Page 9post #121 of 99410/30/13 at 8:10amThread Starter
Styleforum Top Pickspost #122 of 99410/30/13 at 12:22pmThread Starterpost #123 of 99410/30/13 at 1:55pmpost #124 of 99410/30/13 at 5:17pmThread Starterpost #125 of 99411/1/13 at 12:28pmThread Starterpost #126 of 99411/3/13 at 4:46pmThread Starterpost #127 of 99411/4/13 at 9:54amThread Starterpost #128 of 99411/7/13 at 1:29pmThread Starterpost #129 of 99411/11/13 at 2:48pmThread Starterpost #130 of 99411/11/13 at 7:04pmpost #131 of 99411/12/13 at 6:59amThread Starterpost #132 of 99411/12/13 at 9:07ampost #133 of 99411/12/13 at 9:19am
I hope this doesn't sound rude, but I don't really like it. Here's why:
I don't feel the images of the suit do anything to compliment your work. I think you're on the right track of drawing the eye towards your information by using the images, but I feel it can be accomplished in a more productive way. I'm not sure what you're trying to put forth with the ad (what emotions or response are you trying to evoke from the people looking at it), but if you're trying to show your work as quality, why not have the image as a well constructed garment ON somebody. It kind of brings the suit to life when it's being worn.
I'm not sure if it's just this image, but be careful about the size of the font, and what font you use. It may look nice, but is it really easy to read? You don't want the most important information you have to be hard to understand.
I think copy really adds an element to any add. Perhaps "You don't have to travel to London to get the Saville Row look" or something along those lines. Kind of plays off of the United Airlines and travelling aspect. Or mention the price if you want that to be the focus "The Saville Row look for the price you want".
Again, I hope this didn't come off as rude. Just my 0.02 cents and experience from my industry.
Best of luck!post #134 of 99411/12/13 at 10:19amIf you are targetting bespoke clients, the ad does not do much to illuminate that fact, or the benefits. Since most high-end suit wearers in NYC don't know what bespoke is, you could communicate the process/benefits with hand stitching/making, or deconstructed/in process suits. I concur with the above poster's suggestion of a suit on a person, since much of the value for bespoke is the ability to fit a person to a T. Your images are indistinguishable from what run-of-the-mill OTR suits might look like in ads by other companies. That's not a jab, just the fact that 99.9X% of people can't tell the difference for a suit on a manequin.
If your ad is meant to draw clients for all of your lines (bespoke, MTM, OTR), I'd at least try to do more to play up the NYC-centric aspect of your business and the higher level of service you can provide locally.
Your ad is potentially going up against big (recognizable) names, and you have to give the viewer a reason to go with you instead of Zegna etc.post #135 of 99411/12/13 at 10:53amThread StarterAt least you guys are talking. Suits on models is certainly the way to go but hiring models, paying for the use of their image especially in an international ad, photography, retouching etc becomes a huge project and outlay in time and treasure to do properly. That said I am going to be going that route, thinking of a bit of a Michael Fassbender look.
I think Im really trying to go for that bespoke Savile row crowd, when I was on the row about 1/3rd of my clients were American so theres enough people here that know what Im talking about. Its certainly an interesting and challenging exercise competing with the likes of Zegna being a relative unknown brand.....wish me luck guys!
Edited by David Reeves - 11/12/13 at 11:16am
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