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DAVID REEVES BESPOKE OFFICIAL AFFILIATE THREAD - Page 11

post #151 of 726
Thread Starter 
Yeah I went to the warehouse a couple of times but I think it was past it's sell by date. Used to be pretty good I think.
post #152 of 726
Thread Starter 
Interview published today on Luxe in a City.

Here is an excerpt where I talk about the thorny issue of Bespoke vs MTM

In your words, what is the bespoke suit experience? What makes it different to the "made-to-measure" experience?

Fundamentally, made to measure is an item made from adapted patterns. We make an individual pattern for every client. This is one of the few things that most people can agree on what differentiates a made to measure suit and a bespoke suit.

Nowadays the term Bespoke is a very trendy word. In London, the Savile Row association tried to legally enshrine what a bespoke suit was. The courts decided that the term had moved on and was applicable to made to measure as well. So does this mean that the term is now useless? Well not really, although today it’s not a guarantee of quality or that you are getting a definitive article.

As a consumer you need to look beyond the label, look at the product that is being offered and the service. For me the term isn’t a buzzword I discovered last year. When I started in this business 15 years ago, Bespoke was very much a niche luxury business, it was as simple as that and it was important for me to understand this. Is custom clothing in general a luxury business now? I would say less so when you can measure yourself and get sent a shirt a week later cranked out of a factory, order made to measure out of the back of a truck, or be assailed on the subway by suit salesmen because you are dressed well. However, those makers are not dealing in luxury and they do not understand it.

The Bespoke experience, as I see it, is not simply about having a suit made for you, but having a beautiful garment made for you—it’s always more luxurious, because it’s made for you and you alone. We are getting back to the days when everyone had custom clothing, before they were mass produced. In that time all clothes were not created equally. Naming and semantics aside, I am simply in the business of making some of the best custom made clothing in the world.


Full interview after the jump:


http://www.luxeinacity.com/blog/david-reeves-bespoke--tailoringmen-fashion-in-nyc/
post #153 of 726
Thread Starter 
Still turning out light weight clothes for the international clientele. Cotton half lined suit.

post #154 of 726
Thread Starter 
Fit picture from last night. This was the first fitting I was feeling quite confident and I think it came out pretty good. Just have to adjust the sleeve rotation which will make the sleeve hang cleanly.

post #155 of 726
Quote:
Originally Posted by David Reeves View Post

At least you guys are talking. Suits on models is certainly the way to go but hiring models, paying for the use of their image especially in an international ad, photography, retouching etc becomes a huge project and outlay in time and treasure to do properly. That said I am going to be going that route, thinking of a bit of a Michael Fassbender look.

I think Im really trying to go for that bespoke Savile row crowd, when I was on the row about 1/3rd of my clients were American so theres enough people here that know what Im talking about. Its certainly an interesting and challenging exercise competing with the likes of Zegna being a relative unknown brand.....wish me luck guys! biggrin.gif

I'm no expert on marketing but you have very nice fits, why don't you model? Sometimes I think that it would be better to see a real guy in a suit perfectly tailored than a model. Something like the guys at the Armoury does or BNTailor.

Sometimes when I see their pictures I don't think the same as when I see a model in a suit. Don't know how to explain myself but it's a very different way of looking things. biggrin.gif
post #156 of 726
Hi David,

What is your target market you are making the advertising for? I am not a marketing whiz but think it helps to consider who you are trying to reach. What are you offering him that he doesnt already have? Why does he need it?

Could these be guys who are currently buying solid OTR stuff like Paul Stuart or Zegna but are ready to take it to the next level? Or will be ready once they see your clever advertisment?

Ultimately I think good advertising addreses a need. Maybe the target doesnt know he has the need bit it resonates nonetheless.

Again I am no marketing or advertising guy but am guessing you are not mainly after SF types. Perhaps successful men who should take their wardrobe to the next level with their success, or taking their wardrobe to the next level will help them move up professionally? That is definitely addressing a need.

I like Jubei's direction with the dinner jacket.

Wishing you good luck.
post #157 of 726
Thread Starter 
Quote:
Originally Posted by Ennius View Post

Hi David,

What is your target market you are making the advertising for? I am not a marketing whiz but think it helps to consider who you are trying to reach. What are you offering him that he doesnt already have? Why does he need it?

Could these be guys who are currently buying solid OTR stuff like Paul Stuart or Zegna but are ready to take it to the next level? Or will be ready once they see your clever advertisment?

Ultimately I think good advertising addreses a need. Maybe the target doesnt know he has the need bit it resonates nonetheless.

Again I am no marketing or advertising guy but am guessing you are not mainly after SF types. Perhaps successful men who should take their wardrobe to the next level with their success, or taking their wardrobe to the next level will help them move up professionally? That is definitely addressing a need.

I like Jubei's direction with the dinner jacket.

Wishing you good luck.

Well about a 1/3rd of my clients on Savile Row were from New York. The ad is placed straight after an article on Savile Row in the magazine and the ad has the line from "Savile Row to New York" so its pretty on the nose. Really the intention is to catch a few expats or new yorkers that would usually go to Savile row or fly those tailors out to the States for consultations.
post #158 of 726
Thread Starter 
post #159 of 726
Quote:
Originally Posted by David Reeves View Post

At least you guys are talking. Suits on models is certainly the way to go but hiring models, paying for the use of their image especially in an international ad, photography, retouching etc becomes a huge project and outlay in time and treasure to do properly. That said I am going to be going that route, thinking of a bit of a Michael Fassbender look.

I think Im really trying to go for that bespoke Savile row crowd, when I was on the row about 1/3rd of my clients were American so theres enough people here that know what Im talking about. Its certainly an interesting and challenging exercise competing with the likes of Zegna being a relative unknown brand.....wish me luck guys! biggrin.gif


You can use me and save yourself a few quid for your ad. Perhaps some clothing in return, haha.

The dinner suit(in the ad or mock up) looks very nice.
post #160 of 726
Thread Starter 
Quote:
Originally Posted by gambit50 View Post

You can use me and save yourself a few quid for your ad. Perhaps some clothing in return, haha.

The dinner suit(in the ad or mock up) looks very nice.

If you are Michael Fassbender, Ray Liotta, David Bowie, Christopher Walken, Ryan Gosling or Benedict Cumberbatch you have a deal.
post #161 of 726
Thread Starter 
Been experimenting with my DB, put a rope shoulder on it and changed the button stance for a more English look;

post #162 of 726
Hey David,

What's your advice to people with high shoulders. Should they avoid a structured shoulder (ala RLBL or Anthony Sinclair) and just stick with soft shoulders?
post #163 of 726

David,

 

I love that suit.  As I said earlier, it looks very aristocratic.  Perfect for landed gentry!

post #164 of 726
Thread Starter 
Quote:
Originally Posted by Ennius View Post

David,

I love that suit.  As I said earlier, it looks very aristocratic.  Perfect for landed gentry!

Thank you. Would you like to pick your suit up on Friday this week?
post #165 of 726
Thread Starter 
Quote:
Originally Posted by othertravel View Post

Hey David,

What's your advice to people with high shoulders. Should they avoid a structured shoulder (ala RLBL or Anthony Sinclair) and just stick with soft shoulders?

Generally yes, but I think its all down to that rule "if it looks right it is right".
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