From The Verge live stream of the event. Nilay nailed it.
NILAY PATEL11:34:13 AM PDT
If the big task for Apple was to prove that there was a major compelling reason to get rid of the headphone jack, I don't know that new wireless earbuds with no announced pricing is really the answer.
They didn't make a strong case at all. All we got was some talk about it taking courage to do so and how it would make for a better future for iPhone users. Then they showed off some strange looking wireless earpods that are a $159 purchase and offered us free adapters.