The retailer currently has flagship stores in New York, Beverly Hills and Chicago, but sees the potential for other flagship sites in selected markets.
How can you keep adding 'flagship' stores and still call them 'flagship' stores? Isn't the point of a flagship that you only have one of them?
I see what you mean, but the term flagship(s) has taken on a new meaning. A flagship store can simply mean a location that carries the most extensive selection compared to its other stores in that same city. For instance, Banana Republic has its NYC flagship (Rockefeller Center), it's LA flagship (3rd st/Santa Monica, San Fran flagship (Grant Ave) and Chicago (North Michigan Ave). It usually means that every single possible item that the store carries is found there. Another example would be Macys, with its Herald Square store in NYC being its East Coast flagship and its Union Square store in San Fran being its West Coast flagship. Bloomingdale's flagship is in NYC, but when the new San Fran store is completed, it will be called the West Coast flagship. Barney's has several store locations, but only its NYC, LA & Chicago stores would be considered flagships. The selecton at the other locations pales in comparsion to these three. Hope this makes some type of sense.