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٭٭٭ No Man Walks Alone - Official Affiliate Thread ٭٭٭ - Page 310

post #4636 of 12777
Quote:
Originally Posted by gdl203 View Post

Sounds like heaven for a retailer - sell stuff forward without taking any inventory risk?  

Some Alden retailers do this with shoes. Announce your special, exclusive-to-us make-up to your customers, get your customers to put down a 50% non-refundable deposit (which I'm guessing covers 100% of the retailer's wholesale cost), then tell your customers their orders will arrive in six months. As the retailer, you order only the sizes and respective quantities for which you have taken a deposit.

Fast forward six months . . .

Tell your customers their orders have arrived. Collect the remaining 50% owed by the customer (which I'm guessing is the retailer's profit) before delivering the product.

If a customer decides not to follow through, the retailer might to stuck with a pair of shoes, but he's not out any money because the initial deposit covered his cost. The only thing he's now short of is some storage space.

You're right. It's a GREAT thing for a retailer.
post #4637 of 12777
Quote:
Originally Posted by gdl203 View Post

Sounds like heaven for a retailer - sell stuff forward without taking any inventory risk?  

The "Gustin model"

The next step is to simply serve as a gatekeeper between Schneider and the customer - you post fabric samples and options, and he makes up the pieces! And then he realizes that he can do that directly, and uh oh...

To people asking:

One of the criticisms of preorders (voiced by a number of retails I spoke with at Capsule) is that it removes the store's viewpoint from the transaction. From what I've gathered, part of the reason people shop at No Man (or a lot of stores) is because the store introduces them to brands and pieces that work together within a larger aesthetic vision. Being a good retailer - which Greg clearly does - is also being a teacher, wherein you educate your customer while also providing them with clothing to buy.

Pre-orders are a huge pain too.
post #4638 of 12777
Quote:
Originally Posted by Teger View Post


The "Gustin model"

The next step is to simply serve as a gatekeeper between Schneider and the customer - you post fabric samples and options, and he makes up the pieces! And then he realizes that he can do that directly, and uh oh...
 

Actually, doing direct-to-customer involves a whole other level of infrastructure.  Pre-orders, in particular, would require an entirely different set of books, and different fulfillment system (a direct customer doesn't have the know how to navigate tariffs, for example, nor the inclination.)  If you are a really small designer with a really specialized base, then yes, you can do this, and designers often have a few "personal orders" that are done as a favor, but to do this on any type of scale is a hassle.  Also, even with designer who have same brand stores as well as wholesale, there is an incentive to optimize all distribution channels.  Just because the margins on one channel are better than for other channels, doesn't mean that overall, that channel would be the most profitable overall.

 

Retailers mostly don't like preorders because they feel that they will cut into their sales, and those retailers are also not equipped to handle preorders.  There are a lot of rationalizations of why they don't like preorders, but at the end of the day, they sound to me a lot like the same rationalizations I heard from many retailers in 2004-2006 who resisted webstores because a webstore could not "have the same feeling and service" as their brick-and-mortar.  In most, if not all, cases, this turned out to be just a lack of foresight and imagination.

post #4639 of 12777
Thread Starter 
Wow talk about a derail...

I don't want to turn this thread into a philosophical debate about the state of retail, but I'm all for special projects, group MTOs and all that good stuff that keep things interesting and get our customers to participate in specifying something a bit different. If this "pre-order" thing you guys are talking about is simply flipping a standard wholesale line sheet from the brand's new collection to the customer and asking them to fill in the boxes and do your buy for you, then that's not my thing. More power to those who can get away with it, but I fail to see this as "the future of retail" - then again I've lacked foresight before... wink.gif

Now, we do have a number of special project ideas in the works and I'm excited to start rolling them out and get your collective input on them icon_gu_b_slayer[1].gif
post #4640 of 12777
As a customer, one advantage of pre-orders (shared with group MTOs) is that they often include the ability to order sizes that retailers can't or don't stock - this is most apparent in shoes with widths but sometimes also includes very small or large sizes in tailored clothing as well.
post #4641 of 12777
Anyone have post-wash experience w/ Big John regular straight denim, regarding waist shrinkage vs. stretch?

I took the advice of someone here, and didn't size down as I usually do, and the waist has just a little play, like if it shrank 1/2" and didn't stretch back out it'd be perfect. Or maybe I should size down.
post #4642 of 12777
Went out to shovel. With a rubber sole and norvegese welt I didn't bother changing shoes.
post #4643 of 12777
Quote:
Originally Posted by gdl203 View Post

Now, we do have a number of special project ideas in the works and I'm excited to start rolling them out and get your collective input on them icon_gu_b_slayer[1].gif


Quote:
Originally Posted by Fred G. Unn View Post

Went out to shovel. With a rubber sole and norvegese welt I didn't bother changing shoes. Warning: Spoiler! (Click to show)

tumblr that now.
post #4644 of 12777

Re: pre-orders.

 

Pre-order with down payment could work really well, provided the retailer had hands-on access to samples in order to guide customers through sizing concerns and whatever else they need. For folks at either end of the size spectrum, this would be perfect. Also great for those who have to get their sweaty hands on some weirdo high-end piece that no shop in their right mind is going to stock. How else is a guy going to find a purple DB casentino in XS by the time the leaves turn?

post #4645 of 12777
Yeah, I'll be honest, I don't really care how Greg get it, but if he stocks that hooded parka thing he was photographed in, either in gray or camel, in my size, I'll be very excited.
post #4646 of 12777
Alpaca coat, what Greg is wearing, is old news. Not current seasons. But, still so good.
post #4647 of 12777
Thread Starter 
Which coat though? The alpaca (short, soft hooded coat) or the merino coat (long, knit lining)? Both are indeed from previous seasons but there are hooded coats every season - just slightly different designs.
post #4648 of 12777
I may have missed this - is there a discount code for Jan as well?
post #4649 of 12777
Look in the signature line above your post.
post #4650 of 12777
Quote:
Originally Posted by Newcomer View Post

Look in the signature line above your post.

DUH!

Thanks
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