I think the brand is best thought of as a bold and experimental approach to tailoring, especially concerning fabrics. It's not meant for the kind of people who think of wearing navy trousers as breaking some kind of rule. Perhaps it's for a younger crowd who enjoy tailoring, but not a traditional style?
I personally like their approach and many of their concepts, but in practice I feel their garments are pretty hit and miss with the majority being misses. The brand is interesting in the sense that it is sold in both fashion forward and conceptual stores and traditional tailoring shops in Europe, much like their previous brand Boglioli. Due to this, the brand can appear very different depending on who did the buying. For example, you never see anyone buy the more experimental fabrics in Sweden, it's all navy blazers and grey suits. I personally appreciate how I have seen the Japanese wear it, and I hope to see the brand flourish as it develops.
The brand is a far cry from navy trousers. More like double breasted mauve corduroy suits. Seems like something Lapo Elkann would wear.
I see the goods appearing regularly at boutiques that I would describe as catering to non Italian men infatuated with the idea of being Italian gigolos, e.g., the entire ethic behind the magazine LEON, a kind of minstresly of Italian sprezzatura. I found the quality (just touching it) to be totally mediocre for the price point, which also seems to be priced at Lapo Elkann levels for no reason.