Originally Posted by Gibonius
Related to StyleForum, there have been a bunch of complaints circling around about how fashion designers don't market clothes for average (read: overweight) women. Seems odd to me that if there's really demand, nobody has filled it. Capitalists leaving money on the table? Seems like there's some more complicated dynamics going on than "they're just not available." Seems likely that there's some self-reinforcing patterns, like the desirable brands are the ones worn by skinny women.
Depends on what you mean by "market". Obviously, "average" women are getting their clothes somewhere. But my total guess is that the conventional thinking says you can't "market" (in the sense of advertise or promote) based on that (the same way none of the dudes on this site buy jeans in a size that bears any relationship to their actual waist measurements) because you'll alienate potential customers by describing them, explicitly, or implicitly, in ways that they don't like to think of themselves.
Years ago I had a female housemate who really wanted to be a model. She went on some auditions basically got feedback that she'd have better luck as a model/actor for commercials selling product other than clothing, make-up, etc. I think the take-away line was something like "Women like you and think you're attractive, but you're not the woman at the party that they wish they looked like."