Ontario rolls out new legislation requiring fast food joints to have caloric information of items prominently posted. Experts say this new legislation will make women fatter. Why?
Along with the calorie information, chain restaurants will have to display a "context statement" meant to help consumers better understand the calorie count. The statement will say adults require 2,000 to 2,400 calories per day, but that individual calorie needs vary.
Bill Jeffery, executive director of the Centre for Health Science and Law, believes that number is far too high, especially for women.
It's certainly higher than what Health Canada recommends. The agency suggests women aged 31-50 with a low level of activity consume 1,800 calories a day.
Men in the same category should consume about 2,350 calories a day.
"If people really pay attention to it, it has the potential to create an additional obesity epidemic in Ontario by nudging people to consume more calories," said Jeffery, who also objects to the fact the government hired a marketing agency with food-industry ties to run the consultations that led to the new menu information.
So the theory is if a woman reads an average adult need 2-2.4k calories per day, and she's on the small and sedentary side, reading this will make her eat more.
Makes sense to me.