I am a big fan of the scandinavian fashion scene, and travel there often to visit fairs, shows, stores and enjoy the relaxed lifestyle there. In the fashion world a lot of people has been buzzing about scandianian fashion for the past few years, and without a doubt there are some really great brands out there.
But it seems like there is a big gap between the talk of the industry and what the consumers actually buy.
Everyone talk about it, but how big is it? Do you guys have any favourite brands? And do you see scandinavian brands out in the market?
I work as a buyer in the industry, and it is interesting for me to see how we as buyers often over-hype certain trends/brands.