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Why is Engineered Garments a "cult brand"?

post #1 of 8
Thread Starter 
At the Barney's Co-Op in Georgetown the Sales Associate said that they no longer carry EG because it was a "cult brand" and only a few people buy it, although they buy a lot of it. They sold a piece only once every few months, so discontinued.

He also said that in the area, "workwear" wasn't popular, but rather more preppy and 'urban' was.

So why exactly is EG a "cult brand"? Is it true that the typical EG buyer buys a lot of it? I just wanted to know what makes the brand so fascinating and desirable, although limited in audience.
Edited by Kenneth Cole Haan - 7/14/13 at 1:40pm
post #2 of 8
It's not a big well known name brand. It leans toward workwear. Most people who own EG don't just own one piece. See people like Fycus, etc. or just read the EG threads.

I would imagine nobody buys anything interesting in Geoergetown anyway.
post #3 of 8
I think for mainstream America EG is definitely considered a cult brand with a cult-like following. I was drawn to EG after owning a washington guide jacket:

Seem pretty basic no? Thats the thing with EG. To the casual consumer, their basic clothes are nothing special, and the brand does not hold a powerful name like more of the commoner lines popular to co-op. After owning the jacket for a while, you start to see stitches in certain places, little details like leather tabs on the drawstrings, fully sewn and detailed collar and throat latch. On certain jackets you see hints of corduroy here and there, internal pockets that can be used to pack the whole jacket away, silky smooth lining on the down/primaloft pieces, and fabrics that can't be found anywhere else. Not to mention I have jackets from 2008 that look about the same as the day I purchased them.

Moving to fit, you notice that all of the pieces have dimensions that are a little different than most brands. This is less obvious from brick and mortar, but seeing EG measurements online always throw me off, but I am usually surprised to find out that they still fit perfectly. Less than a 21" p2p on a size large jacket? That'll never work.... try the thing on and it ends up fitting me perfectly. EG spares no expense in locking down the fit of their clothes. Everything is cut to Daiki's vision of the proper fit, hence the name Engineered Garments. Some people complain about the jackets having too much volume at the midsection, but they miss the point of the classic EG fit. Nice tailored jackets that transition into loose trousers. In order to make the transition seamless the jackets need to be a little forgiving at the waste. Another very flattering look allows for the jacket collar to be popped, which is one of the main reasons a good deal of the jackets have peak lapels as opposed to notched.

Then we get down to fabrics and design. Most of this stuff is VERY aggressive to the average consumer. Floral ground jackets, printed blazers, etc. To nail the classic EG fit you can mix the crazy with the basic, this can also be done by mixing with classic americana brands which is what makes EG a great complementary brand. I see a lotta crazy stuff leftover at season end from EG and this is usually because people don't know what to think of the clothes. "Cool, but what would I wear this with?" With EG, you just gotta go for it. I am kinda lazy so I am just gonna end this here, but if I have any recommendation at all it is to just try the brand. It's not for everybody, but once it clicks you're hooked.

post #4 of 8
I think EG tends to be a brand that people tend to buy deep into. It's rare to see someone who just has one or two EG pieces...though it happens too, just not as much as you see with other brands. EG is really cohesive and just works so well with each other that people end up buying a lot of I think.

I love EG...I have a dozen or so shirts, few jackets, over half-dozen pants and a couple shorts. So I fit my own profile pretty well. I have a few Gitmans, couple RRL, a piece of Post O'alls and Mister Freedom....but I have only gone really deep with EG. For me it's definitely cult like as I can't pass up chambray workshirts from them....always have to buy them each season (they account for about 90% of my EG shirts!).

For people who aren't into EG...I think it's something that probably doesn't sell well to the average person browsing in Barney's.
post #5 of 8
For me, nothing makes me happier to wear than my EG stuffs. I feel comfortable in it, so whether its the pe\rfect brand for me in terms of fit, I don't really care. EG just feels right when I put it on. That's why I just keep buying more and more of it. It all fits together and it fits the way I want to dress.

It's also expensive, but when I buy other stuff to look EG on the cheap, I end up wishing I had just bought the good stuff. Therefore, I just buy the EG I want at full retail and I love wearing it. I'm the happiest I've been since I've joined styleforum in terms of style teacha.gif
post #6 of 8

I think it's also more for the matured and young at heart crowd. Certainly not for teens or anything hype. You know you can wear your EG season after season. 

post #7 of 8

A few people on here have alluded to EG as "Yohji workwear."


I slightly agree, but I find that EG is consistent wear for every season. I'm personally biased towards the Fall/Winter collections (e.g. heavy wools, interesting jackets/fabrics) and the fact that most of the clothing is made just a few blocks away from the Nepenthes store is awesome. To be honest, I think EG is one of the few remaining brands that has a major Garment District presence.


Although I admit I'm an avid fan, I've been trying to integrate pieces/influences from other brands with EG. I've found that Visvim and Mister Freedom as well as Ervell work particularly well.

post #8 of 8
Its quite relative, I mean some Bloomingdales' carry it.
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