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I do not understand Zee & Co.

post #1 of 2
Thread Starter 
I do not understand Zee & Co, the UK high street retailer.

On one hand, the window displays look great. The shop on my high street carries lovely Barbour jackets and sharp gingham shirts. I ought to love this place.

But when I go inside, it's chav-central. The brands and prices are mid-to-high end, but the folks in the shop look like more of a JD Sports / Wetherspoons pub crowd. As a non-Brit, I do not understand this place at all, and feel more comfortable getting Ben Sherman and Fred Perry shirts at John Lewis instead.

Am I missing something? Is it SF-approved?
post #2 of 2
Thread Starter 
Well, I see no one else gets it either!
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