I have nothing against the hurry up offense. It's something that every team can run. It may favor raw athleticism over "strategy" per se, but part of strategy is maximizing your strengths and exploiting your opponent's weaknesses.
The counterpart that nobody talks about, however, is that when the hurry up fails after a short drive, your defense has to come back on the field with no time to rest, and no team wants their defense spending an excessive amount of time on the field. When the hurry up varies in tempo based on how successful a drive is, that will truly be brilliant in terms of strategy.