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Have we been getting ripped off by "premium" denim manufacturers? - Page 2

Poll Results: Which price-tier has the best value?

 
  • 50% (13)
    The Mid-price brands are still a better value.
  • 50% (13)
    Gustin & the other budget brands offer a better value.
26 Total Votes  
post #16 of 18
Quote:
Originally Posted by Distorbiant View Post

It all comes down to how much that shopping experience is worth to a consumer.

I was just thinking about this, and I think that the question is ill posed. If you compare the *wholesale* price of say, 3Sixteen jeans to the price you pay for say, Gustin jeans, they are about the same. Actually, 3Sixteen maybe making a bit less.

The real issue, and it is an interesting one, is what do resellers have to do in order to make the retail markup "worth it", however you may measure that. This is especially important in e-tailing, which has nearly none of the obvious benefits of B&M, with the exception being that a regular internet retailer, as opposed to a direct-to-consumer business, carries known brands which the customer trusts. For example, if I were to buy a pair of Common Projects sneakers, I have seen them many times already, I know and trust the brand, etc... On the other hand, if some direct-to-market business told me that they had the same sneakers, for 1/2 of the price, I have no guarantees I'm just flushing my money down the toilet.

I think that the next 5 years will be a very exciting time for retailers. Hopefully, they will have learned from the failure of the music business and the newspapers, and not assume that what they think the consumer wants, is actually what the consumer wants. I heard a reporter being interviewed on NPR say, "We assumed that people wanted all this wonderful journalism. Turns out that nobody really cared."
post #17 of 18
Over the last several years I've bought jeans by APC, Nom de Guerre, 5EP and Pure Blue Japan and I don't feel that I've ever been ripped off. As others have pointed out, brands like APC have a completely different business model from a kickstarter startup. Apart from having to sell their products for wholesale prices, brands like APC put out a complete line of clothing each season and the profit margins can vary from one garment to another. I would guess that staple items like their jeans can help compensate for other, less profitable items. I could be wrong though.
post #18 of 18
Quote:
Originally Posted by JohnnyLaw View Post

Over the last several years I've bought jeans by APC, Nom de Guerre, 5EP and Pure Blue Japan and I don't feel that I've ever been ripped off. As others have pointed out, brands like APC have a completely different business model from a kickstarter startup. Apart from having to sell their products for wholesale prices, brands like APC put out a complete line of clothing each season and the profit margins can vary from one garment to another. I would guess that staple items like their jeans can help compensate for other, less profitable items. I could be wrong though.

These are all great brands though. APC has the cut, 5EP and PBJ have jaw dropping denim, NDG had the hardware and denim.

I have probably worn more of the high end brands than anyone not named LA Guy in this thread, and I like the Gustin 16 oz Japan denim mentioned in this thread a whole lot. I still have room in my heart for SDA, Eternal, KMW, 5EP--and APC will out last them all--but as far as I'm concerned, Gustin has Naked&Famous, Raleigh, Tellason, Epaulet, Edwin, Crate, *insert house brand here*, and whole lot of other mid market players on the ropes. Even 3Sixteen, who make really awesome jeans, are probably too far down on the relative value curve for me to go back.

Will Gustin's kickstarter model last? Who knows. But they are making awesome jeans, and their business model means they don't cut them until they get pre-ordered. Could be tough to beat.
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