Therein lies the problem. If the general consensus that a price for a product is outrageous then maybe it was priced too high. If you know that is likely going to be the reaction, then don't make the product. How many products have people demanded from JE that were on the runway but never made? The windowpane bomber, the cardigan, the truly destroyed denim, etc. lots of people buy high ticket items on the JE site for retail. So it's not an issue with people paying the money, it's a problem with people's evaluation of what a product should cost. Example $300 for a tshirt.
Don't get me wrong, I love a good discount, and I don't think sales are bad for the consumer, but I don't think that JE or any company wants their stuff to go on sale.
I also think there's a difference with a company issuing a discount code and something sitting on the rack getting a price cut or going on sale. Discount codes don't single out items as poor sellers or devalue an item or a brand, items getting discounted or things sitting on the rack going on sale do.
Yep, I feel ya on that. @OccultaVexillum has a point too though. My opinion lies somewhere in the middle... again I'm all about balance -- I think they need to understand their market and consumers to the best of their ability, and price accordingly. Occulta makes a good point too though that there are people that may not be on this forum or may not appreciate JE as much as us, but are less price sensitive and are still buying these extremely high ticket prices. For some of those top tier pieces, sometimes just selling a couple pieces is enough depending on the margins.
I personally can't get with these extremely expensive basic items like the sashiko tees. But I do like them, and if I had the disposable income I definitely would be tempted to give one a try.
Guess as consumers we can't quite know... we'd really have to see a sell through report or something.
K I'm done too. This is the industry I work in so I get a little deep into it hahahaha