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John Elliott - official affiliate thread - Page 1474

post #22096 of 25315

I know everyone thinks the rider is going to suck, but i have the summer rider and looking at the pics it's pretty damn close. it looks like they used the riri zippers and same hardware as the summer rider. 

post #22097 of 25315
Quote:
Originally Posted by Mikeisonfire View Post
 

Did you guys forget that this is the SECOND Gap collab JE has done? Yes, that's right, JE has made a collection with the GAP in the past and you are all still right here with him, buying his clothes, taking part in a forum dedicated to his brand. If you are really that concerned that this upcoming collab is going to taint the JE name and ruin the brand, you've already been proven wrong once.

 

How many designers have done collabs with Uniqlo, H&M, PacSun, etc. that are all doing just fine? Quit being so high and mighty in the "I'm so above mall brands" mentality. If you don't like the collection then don't buy it. Simple. Nothing about the regular JE items is going to change. The point of this collab is to get more customers both in the GAP and onto JE, which I'm 100% sure it will be successful at.

 

I, for one, am going to be checking out the rider (in the interest of really comparing the cut and quality since I already own a JE rider), and the tees and hoodie John is wearing in the latest collab photoshoot.

 

Agree with you on the mall stuff being ridiculous. Where i'm from, Saks, barneys, neiman marcus are in MALLS, these are now places that carry JE. So not sure what that means for JE. also these malls have dedicated LV, burberry, gucci, etc stores; so are they mall brands? just saying...

post #22098 of 25315
Quote:
Originally Posted by Mikeisonfire View Post
 

Did you guys forget that this is the SECOND Gap collab JE has done? Yes, that's right, JE has made a collection with the GAP in the past and you are all still right here with him, buying his clothes, taking part in a forum dedicated to his brand. If you are really that concerned that this upcoming collab is going to taint the JE name and ruin the brand, you've already been proven wrong once.

 

How many designers have done collabs with Uniqlo, H&M, PacSun, etc. that are all doing just fine? Quit being so high and mighty in the "I'm so above mall brands" mentality. If you don't like the collection then don't buy it. Simple. Nothing about the regular JE items is going to change. The point of this collab is to get more customers both in the GAP and onto JE, which I'm 100% sure it will be successful at.

 

I, for one, am going to be checking out the rider (in the interest of really comparing the cut and quality since I already own a JE rider), and the tees and hoodie John is wearing in the latest collab photoshoot.

Brand degradation is not a 1 event thing.  It happens over time, and is the result of multiple instances.  You're right, the first colab didn't ruin the brand. But over saturation and multiple brand decisions do have an impact over time.  

post #22099 of 25315
Quote:
Originally Posted by Bimmer93 View Post
 

Brand degradation is not a 1 event thing.  It happens over time, and is the result of multiple instances.  You're right, the first colab didn't ruin the brand. But over saturation and multiple brand decisions do have an impact over time.  

i think right now, over saturation is more of a problem for JE than this Gap GQ collab. if you're stuff is going on sale in barneys, saks, etc, then you're over saturated. You need to cut back. You need to make less and distribute less. The less there is the more hype there is and the more people desire it. 

post #22100 of 25315
Quote:
Originally Posted by leFLOPjames View Post
 

1) I am above the flourescent lit cheese aroma mall brands that John alluded to, one being the GAP. I will not buy clothes from the GAP.

 

John said that in a response to somebody who (stupidly) compared a JE item to one from Aeropostale. JE had NOTHING to do with the Aeropostale piece, whereas John has a large hand in the design process in the collabs he has done with other brands, one being the GAP.

Do you see the difference?

 

No doubt the GAP collab pieces will be of lower quality than regular JE items, material and cut wise, but comparing the infamous Aeropostale incident and this collab is apples and oranges.

post #22101 of 25315
Quote:
Originally Posted by nsubrmnn View Post
 


Not particularly to you, but with regards to "growing his business". Do we not remember what happened after season 7? JE could use more "fans/stans". Just because numerous products sell out on the JE website doesn't mean the brand is growing (or selling out elsewhere). Last year JE started distributing it's products to numerous retailers that they hadn't before (Saks, Barneys, etc.). At the end of season 7 a ton of the merchandise was deeply discounted. Swarm jackets were discounted to $400 from 1k, riders were selling at kith for $800 which was 1/2 off. Denim was selling for >20% off. JE even implemented a coupon code to get ride of some of the product, which they never do unless it's black Friday. Do we not remember this? 

From a business perspective, clothing should never go on sale. If it's going on sale that means that you're either making too much, your price point is off, or you have too many retailers. I think it's obvious that JE could use more customers after last year. Yes it may make some of the limited drops and collections (dust, 7.5, etc) harder to obtain, but if things are sitting on the shelves at other retailers than it is going to become a discount brand unless more customers surface. 

 

TLDR: JE needs to either make less product, decrease the amount of vendors it sells to, OR get more customers so items don't sit on the shelves and get discounted HEAVILY like season 7. More publicity = more customers. Just because JE was in GQ and gap 5 years ago, doesn't mean that there aren't new kids that haven't heard of the brand and could become future customers. 

I understand your points, I just fail to see how collaborating with brands/retailers that are nowhere near the price point you have is going to bring in a significant number of new customers.  New fans, yes.  Customers, probably not.

 

I think alot of the overstock is due to how many products they are putting out and the brands they are competing against, particularly in other retailers.  I think they have a great model with direct to consumer, but frankly, I'm not convinced they have the market to compete against other brands in this price point across 50+ items a season.

post #22102 of 25315
Quote:
Originally Posted by Mikeisonfire View Post
 

 

John said that in a response to somebody who (stupidly) compared a JE item to one from Aeropostale. JE had NOTHING to do with the Aeropostale piece, whereas John has a large hand in the design process in the collabs he has done with other brands, one being the GAP.

Do you see the difference?

 

No doubt the GAP collab pieces will be of lower quality than regular JE items, material and cut wise, but comparing the infamous Aeropostale incident and this collab is apples and oranges.

Fair enough.  A JE to Aeropostale comparison may not be fair.  And JE has a hand in the design of GAP.  But at the end of the day, perception becomes reality and whether it is truly better or not falls to the wayside when JE is in the GAP store right next to the Aeropostale store, and the difference is indistinguishable to the majority of shoppers in either one of those places.

post #22103 of 25315
Quote:
Originally Posted by Bimmer93 View Post
 

I understand your points, I just fail to see how collaborating with brands/retailers that are nowhere near the price point you have is going to bring in a significant number of new customers.  New fans, yes.  Customers, probably not.

 

I think alot of the overstock is due to how many products they are putting out and the brands they are competing against, particularly in other retailers.  I think they have a great model with direct to consumer, but frankly, I'm not convinced they have the market to compete against other brands in this price point across 50+ items a season.


Hate to say this, but i totally agree with you. maybe it should be just direct to consumer. that would also hypothetically decrease the cost of the product and JE would see more revenue. 

post #22104 of 25315
Clothing should never go on sale? Try telling that to literally every brand in the world (save for perhaps Hermes and Louis Vuitton).

I swear you guys are on one today...
post #22105 of 25315
Quote:
Originally Posted by Bimmer93 View Post
 

Fair enough.  A JE to Aeropostale comparison may not be fair.  And JE has a hand in the design of GAP.  But at the end of the day, perception becomes reality and whether it is truly better or not falls to the wayside when JE is in the GAP store right next to the Aeropostale store, and the difference is indistinguishable to the majority of shoppers in either one of those places.

no one cares that much but you though...

no one is up in arms about this as much as you.  

post #22106 of 25315
Quote:
Originally Posted by japejapejape View Post
 

no one cares that much but you though...

no one is up in arms about this as much as you.  

I'm not up in arms or anything - I find the business and branding component interesting and this is a healthy discussion of the brand outside of the usual sizing questions.  I think it's even more interesting given how protective the brand was historically, and are seemingly pivoting away from that.  Refreshing to hear other's thoughts on that as well.

post #22107 of 25315
Quote:
Originally Posted by bawlin View Post

Clothing should never go on sale? Try telling that to literally every brand in the world (save for perhaps Hermes and Louis Vuitton).

I swear you guys are on one today...

Do you think brands want their clothing to go on sale? No brands intention is for their items to go on sale. I'm not saying things shouldn't go on sale. But if they do that means something went wrong (style is not good, made too much, price is off or not comparable to similar products, etc)
post #22108 of 25315
I'm really considering the Sashiko Classic Crew now, given the more reasonable price. I think it would make an awesome layering pirce in the fall under hoodies and jackets.
post #22109 of 25315
Quote:
Originally Posted by Bimmer93 View Post
 

Fair enough.  A JE to Aeropostale comparison may not be fair.  And JE has a hand in the design of GAP.  But at the end of the day, perception becomes reality and whether it is truly better or not falls to the wayside when JE is in the GAP store right next to the Aeropostale store, and the difference is indistinguishable to the majority of shoppers in either one of those places.

 

It's fair to believe that this JE collab will be of better quality than plain ol' GAP items, right? Having the JE name on it will certainly make it easier to differentiate the two and bring more attention to the designer. This collab is more for those average consumers than it is for people who are already buying JE products. Sure, it may not be bringing in hundreds of new long-term customers, but if it sparks interest and gets them to check out more from the JE brand, that's a win.

We all got introduced to higher-end brands somehow, right?

post #22110 of 25315
Quote:
Originally Posted by nsubrmnn View Post


Do you think brands want their clothing to go on sale? No brands intention is for their items to go on sale. I'm not saying things shouldn't go on sale. But if they do that means something went wrong (style is not good, made too much, price is off or not comparable to similar products, etc)

I agree, brands want to avoid going on sale as much as possible. I disagree though that sales mean something went terribly wrong. Like someone said previously, nearly every brand goes on sale at some point, because naturally there's going to be overstock. This is with the exception of luxury brands, who, don't be mistaken, DO have their own overstock. In fact many top luxury brands DESTROY their excess pieces in order to keep the brand value as high as possible.

 

It's tough, and nearly impossible to get those quantities spot on, so naturally there will be leftover seasonal things that just won't move unless they go on sale, and sometimes still don't move once they get outdated. Often times (I can attest to this working for a streetwear brand), break even points are hit long before stuff goes on sale because of the margins they make per piece sold at full price.

 

Of course when stuff sits at department stores and eventually goes on sale it definitely devalues the brand, but as that's wholesale, JE has no monetary risk once that product order is paid for and shipped out.

 

Figuring out how to get the stuff to really sell well in departments stores (like @Bimmer93 said, they're competing against so many strong and well known brands in these doors) is a whole different problem as JE tries to make the shift from a menswear basics focussed company to a full-fledged head to toe elevated brand. 

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