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John Elliott - official affiliate thread - Page 1472

post #22066 of 25845
Quote:
Originally Posted by leFLOPjames View Post
 

I don't want one... and also, being a longtime massive JE fan with a ton of pieces - I don't like the idea at all.  Watering down the JE brand with some Gap garbage.  JE doesn't even want to be mainstream as he has stated before, so I'm not sure of the intent of this drop...

money?

being labeled as the BNMDIA is a good look no matter how you put it. 

 

No one is going to stop buying JE because of this and if you think this won't bring him new customers you are def wrong.

it's a win win for JE.  

post #22067 of 25845

I love when people quote my posts before I'm finished editing :) haha. To each their own!  And I won't be buying any of it.  GAP sucks

post #22068 of 25845
Quote:
Originally Posted by japejapejape View Post
 

money?

being labeled as the BNMDIA is a good look no matter how you put it. 

 

No one is going to stop buying JE because of this and if you think this won't bring him new customers you are def wrong.

it's a win win for JE.  

JE has gotten plenty of press without GAP collaborations.  You're collaborating with a dying brand that has been on the verge of closing it's doors for years.  You really think someone shopping at GAP is going to turn around and spend 10X more for a shirt or sweats?  And the GQ aspect, JE has been in there for years - that audience is already well aware.

post #22069 of 25845
Quote:
Originally Posted by Bimmer93 View Post
 

JE has gotten plenty of press without GAP collaborations.  You're collaborating with a dying brand that has been on the verge of closing it's doors for years.  You really think someone shopping at GAP is going to turn around and spend 10X more for a shirt or sweats?  And the GQ aspect, JE has been in there for years - that audience is already well aware.

yeah but it's not smart to turn down this opportunity especially when GQ and Gap are doing all the legwork. 

And yes someone will def become a JE consumer after this.

 

Im not sure why you think more publicity is a bad thing. 

 

Did you start off buying 200 dollar sweathshirts?

No, everyone starts somewhere.

 

 

you don't think there is someone who always wanted the look of JE but can't afford it?

especially a younger consumer...this is a great opportunity for them to have some pieces. 

post #22070 of 25845

Anyone with size small outerwear care to post fit pics? The new "slightly oversized" fit makes sizing a pain in the ass. Before, medium jackets (wool bomber, rider, iridescent ma1), were a little too small on the models and perfect for my build (5'10", 145 lbs). New fit means a medium is a little big, but I don't want to buy small if it'll look like a schmedium on me.

post #22071 of 25845
Quote:
Originally Posted by japejapejape View Post
 

yeah but it's not smart to turn down this opportunity especially when GQ and Gap are doing all the legwork. 

And yes someone will def become a JE consumer after this.

 

Im not sure why you think more publicity is a bad thing. 

 

Did you start off buying 200 dollar sweathshirts?

No, everyone starts somewhere.

More publicity is absolutely a bad thing if it's not the right publicity.  No different than an athlete or celebrity putting their name on any product that gives them a couple bucks.

 

And you're right, I didn't start out buying $200 sweatshirts.  But, I also managed to find a Rolex without them doing a collaboration with the local Target.  Anyone looking to spend significant money on this type of stuff will be exposed to it from other channels.  The least of which being a store that in no way represents the price point.

post #22072 of 25845
Quote:
Originally Posted by sogood View Post

If the white denim that John has on in the Gap pic is part of the collection then I'm in for those. I've been wanting some white jeans, but not down to pay $300+ for the stretch Micas since they'll inevitably get dirty quickly.

 

They actually do get dirty, but I've gotten any stain you could imagine off of mine via dry cleaning. They still look incredibly new/crisp. Plus the off white color is fantastic for dressing up/down.

post #22073 of 25845

how is this bad publicity being called BNMDIA?

 

 

 

you are taking your personal feelings and trying to tell other people how they should feel

especially JE. I'm pretty sure he knows how to grow his business better than you.  

 

 

again...who is going to stop buying JE because of this collab?

post #22074 of 25845
Quote:
Originally Posted by japejapejape View Post
 

how is this bad publicity being called BNMDIA?

 

 

 

you are taking your personal feelings and trying to tell other people how they should feel

especially JE. I'm pretty sure he knows how to grow his business better than you.  

 

 

again...who is going to stop buying JE because of this collab?

I guarantee over time people will stop buying if the brand shifts to a mainstream outlet store brand.

 

And, I don't claim to know how to grow his business at all.  I'm just pointing out a view that I know many people share.  He's doing fine at growing his business - collaborations with crap retailers, making products in China (when claiming to be a good ole made in the USA brand, and no I don't care where it's made if quality is on point, but some do), etc.

post #22075 of 25845

There could be so many reasons for JE to go for the collab, many of which we would have no direct insight on. As far as press, all the good press JE gets now (specifically from GQ) is likely a result of the relationship they made the first time around, which made much more sense considering their popularity at the time. This second collab could easily just be out of loyalty and to foster / maintain a good relationship with a magazine that has given them some amazing press as of late. Besides press and publicity, we also have no idea what their revenue sharing model is like. That's easy extra money that probably ends up going towards whatever internal expenses and operations they have.

 

I totally agree also though with @Bimmer93 that some press can be detrimental, but I'd guess that to them, the pros just outweighed the cons. I personally think the JE is solidified his position enough within the elevated consumer's mind especially with his consistent runway shows now that the potential negative press from aligning with a lower tier brand like GAP would have minimal effect on their main consumers.

post #22076 of 25845

The collab with Gap just reminds me of this quote..

 

"If you want a 20 dollar sweater go grab in the florescent lit cheese aroma closet / mall you love - GET THE FUCK OUT OF HERE. YOU DONT DESERVE TO KNOW ABOUT OUR BRAND"

post #22077 of 25845
Nothing is wrong with what JE is doing. GQ and Gap have helped him out and he's returning the favor. It's how he's doing it.

I'd argue that the appeal of JE is cut, quality, and style. It's a shame that he let Gap ruin the cut and probably the quality as well. Just from the photos, this collection looks like trash. Of course, that's just my opinion.
post #22078 of 25845
Seems like a lot of people are getting antsy for some clothes coming out from the GAP...?

I can fondly my last shopping experience at GAP, and will relay because it speaks volumes about the brand. Somewhere between 15-20 years ago I was at the Mall of America with my fam (I know, I was a lucky ass kid), and I went on the log flume ride. Sat front row, walked off the ride soaked head to toe, shoes included. Walked over to the GAP, bought a new outfit, rocked it straight off the rack, and was out. Boom.

It was the day that I discovered I had style - I shopped at the GAP.
post #22079 of 25845
Quote:
Originally Posted by ZanderRosen View Post

Seems like a lot of people are getting antsy for some clothes coming out from the GAP...?

I can fondly my last shopping experience at GAP, and will relay because it speaks volumes about the brand. Somewhere between 15-20 years ago I was at the Mall of America with my fam (I know, I was a lucky ass kid), and I went on the log flume ride. Sat front row, walked off the ride soaked head to toe, shoes included. Walked over to the GAP, bought a new outfit, rocked it straight off the rack, and was out. Boom.

It was the day that I discovered I had style - I shopped at the GAP.

Now to just wait the 15-20 years for one of those GAP kids to become a JE customer - the waiting is always the hardest part.

post #22080 of 25845

im sure a lot of people have shopped at the gap on here...and look where we ended up 

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