I don't want one... and also, being a longtime massive JE fan with a ton of pieces - I don't like the idea at all. Watering down the JE brand with some Gap garbage. JE doesn't even want to be mainstream as he has stated before, so I'm not sure of the intent of this drop...
being labeled as the BNMDIA is a good look no matter how you put it.
No one is going to stop buying JE because of this and if you think this won't bring him new customers you are def wrong.
it's a win win for JE.