I think part of the problem with selling the outerwear is how they branded themselves, as luxury basics. The price jump to the outerwear is sizable from their french terry items. They're trying to expand past the basics line into a full wardrobe and it isn't easy.
With that said I believe they tried to grow too fast but I won't get too much into that. I also don't think them taking the flight jackets off spring was the right move as it obviously created a lot of backlash. They should have just had items excluded from springs sales.
To the people complaining about the lack of their presence in this thread, I can't blame them. They are in a no win situation.
If you don't like the pricepoint of their stuff you don't have to buy it. I personally won't buy their outerwear as there are other brands in their price range I'd rather get.
As others have mentioned before I see similarities with Wings and horns.