I heard from a pro shoeshiner that BB wax polishes don't shine as easily as Saphir. but then BB also has their signature 'High-shine' formula that is supposed to be a fool-proof way to get a mirror shine.
If you want to compare BB vs Saphir price-wise, they are about the same. Columbus (the manufacture) positions these as their high end product, and claims their polishes use as less artificial ingredients/solvents as possible.
The lineup is pretty extensive, going up to a handmade leather trunk filled with goodies that cost $3000 USD+. I've used the stuffs mentioned above, but not their wax polishes.
The 'Collections' shoe cream look quite tempting though. It used to be called 'Aging Cream' and its supposed to contain a high dose of pigments so you can replenish the mottled effect of an antique/museum leather (by finger painting on the leather??). I guess they changed the name to give it a wider appeal (as a general purpose cream).