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Shinola Watches

post #1 of 6
Thread Starter 
Anybody seen anything on these?



I happened to see a large ad they took out in the WSJ last weekend and did a little poking around this morning.

Apparently someone has resurrected the Shinola brand and is making watches, bicycles, and leather goods, all manufactured in Detroit. The "Runwell" pictured is their debut watch, with a US-assembled quartz movement of Swiss parts. A bit of digging uncovers that the company behind the new Shinola is a Dallas-based company called Bedrock Manufacturing, which has recently acquired Filson. Despite the "manufacturing" name, it does appear Bedrock is more of a PE firm than a manufacturer, hence the relative sophistication of the launch.

Anyways, it seemed like the kind of thing SF should have an eye on. US Manufacturing, quality goods, Detroit storyline is a nice feel-good. I think the watch is very handsome, definitely very American in styling, and the Horween strap scores SF bonus points.

I do wish it were a mechanical movement, and I can't help but feel some cynicism about the corporate backing, but hey, that's American styling too.
post #2 of 6
Long ago, my daddy taught me the difference between shit and shinola. That sir, sounds more like the former than the latter.
post #3 of 6
$550
quartz


thats all i need to know.

some of the styling seems like a panerai ripoff too
post #4 of 6
Saphire crystal and cordovan straps for preorder on Barneys, movement is iffy but that is some expensive parts on a cheap watch
post #5 of 6
Quote:
Originally Posted by Quadcammer View Post

$550
quartz


thats all i need to know.

some of the styling seems like a panerai ripoff too


This.
post #6 of 6
Quote:
Originally Posted by stevent View Post

Saphire crystal and cordovan straps for preorder on Barneys, movement is iffy but that is some expensive parts on a cheap watch

A saphire crystal costs like $40. Cordovan strap is nice, but if the movement sucks, whats the point.
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