Puma was a Brazilian manufacturer and kit car provider. Like so many other cats, the company had nine lives. They began in the late 1960s or very early 1970s. If I am not mistaken, they were in business until the late 1980s.
They Bianco S in your photo is very much the same as the two pictured below. The car was likely built on a VW floorpan with a 1.6 or 1.8 litre air cooled four cylinder engine. As noted in a post above, the car bodies are fiberglass.
For a while, there was an America importer/kit supplier in Miami during the 1970s. They offered a model called the GTS. That was a little before the introduction of the Bianco S model. There are probably some enthusiast clubs to be found on the Internet. Various Puma models are still regularly in use on the streets of Sao Paulo and Rio.

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