Say what you will about Honda, but the stuff just keeps on ticking.
My father has a Honda car, lawnmower, outboard boat motor, and generator, and all of it just keeps. on. going. None of it is very sexy, but I don't want sexy in an outboard, I want it to just work, forever.
I don't have any Honda stuff cause, well, I live in New York and don't have much use for small engines. But if I ever needed to buy a generator or something, they'd be right at the top of the list.