I haven't been in NYC in awhile, but it used to be that every deli or dry cleaner or whatever had 8 by12 signed photos of celebrities that had been there. Merchants using celebrity affiliations goes back at least a few hundred years. Bombay Gin had a picture of Queen Victoria (?) or someone on the bottle. Beau Brummel in he's final days did a photo ad of some kind of long underwear. At that point he was broke and pretty well brain dead from syphilis but they cleaned him up, gave him a few pounds and printed the ads. Unless it's a rehab clinic, some subtle mention of their other clients is to be expected.












