Originally Posted by Threadhead
Regarding Chipp/Winston Tailors:
Paul Winston would never mention JFK as a way to get a client. He has been in the business for 50 years and has plenty of funny stories about the clientele. If you want JFK's suit, then by all means ask to have one made from his pattern. If you want a suit made from Frank Sinatra's pattern, go to Alfred Dunhill. Anyone who goes to a tailor just because a living or dead celebrity shopped/endorsed/was paid by is either an idiot or has no sense of his own style. How do you think Savile Row stays in business?
looking at most Savile row firms sites, they also talk about clients now.
Name recognition and sometimes 100+ years of building a client base help quite a bit.
Being rather frank about Savile Row though they frequently do go bust and change ownership, the history of the firm and because they are institutions probably means there's always someone to bail them out.Edited by David Reeves - 3/3/13 at 7:29am