A Proper Trench - Page 9

http://www.elleuk.com/fashion/news/aquascutum-enters-administration

Probably just become another brand and logo focused fashion name, like Burberry.

I think Jaeger who were associated with Aquascutum makes everything in China.

They used to be made in the UK, now most of their trenches are made in Italy. They also had a concession in Canada, which I believe was sold when the company went broke. I don't think there's much difference in quality, though the top of the line coats were always made in Corby.

For the person asking about fit, the newer ones are slimmer, and more in line with Burberry's cut (i.e. order your suit size). The older styles (Kingsgate for example) are generously sized so depending on how you like to wear your coat you might consider sizing down.

The major problem was Aquascutum didn't own the rights to their own product in Asia, which is where the growth is in the luxury sector. As it turns out their Asian distributor ended up buying out the parent company.

I can see from that they'd want to move production nearer to home to save money, and possibly refocus as a brand whore fashion name, with the focus on the branding and the famous name, rather than the quality. The sort of thing Hermes Man in Malaysia loves. Presumably the high end stuff will still be made in Italy. Rather like Burberry.

Will you be posting a pic of the trench you picked up PB?

I suppose it depends on what they think the Asian market wants. Asian consumers may be as reluctant (rightly or wrongly) to pay top dollar for Asian made goods as many Westerners are. Saving money on production is only part of the equation - if they can command a hefty premium for European made goods then that will more than offset any extra production costs compared to say China, where costs are rising all the time anyway.

Then again, Burberry is making money hand over fist and the old Aquascutum went broke... which business model do you think the new owners are going to adopt? Of course they will focus on branding etc. though that doesn't mean quality will totally go out the window... at least for core products. Whatever happens I wish the brand well and hope it gets a new lease of life under new management.

Inspired by this, I picked up a NWOT, vintage BB Made in the USA trench for +/- $200 on the bay. I think it's probably a bargain compared to what I've seen out there. From the pics, it really looks to be NWOT. There isn't any wear on the leather-covered buckles at all.

 

I was similarly inspired, though by PB's earlier post.  Picked up a vintage Burberry (long) trench for $60 on ebay.  As far as I can see, it has extremely minimal wear (two small scuffs) on the buckles, and no visible wear anywhere else.  The reason for the low price was the zip-in liner was missing, but I get so warm in trench coats that I never wear the liner anyways.  Probably my best ebay purchase in a number of years- and it was from a fellow SFer, too, I believe. 

 

 

 

I just purchased a double breasted vintage Burberry trench a few days ago via ebay and I'm also looking forward to the snow melting here and spring rains starting so I can wear it as well.

Went vintage for the full length

 

Same here.

$60? Sweet score!

Being happy with a functional garment is all I ever want. I thought maybe you'd gotten it from the same seller. I was surprised because I didn't expect to find one NWOT. Do you know if yours is the "Alexander" model? This model is 49" long from the collar seam. With a measuring tape that seems to hit me about mid-calf. I'll find out when I get it how long it is for sure, but I just ordered it on Wednesday and it's coming from Cali. (Scratch that. This one is coming from VA. The CA one was single breasted.))

Edited by FlaneurNYC - 3/23/13 at 5:16am