It seems that there is an attempt at cultivate Ivy/Prep look in my homeland, though the style is still far from the likes of PRL, Gant, BB and Hilfiger.
New Thai Ivy/prep brand
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Indeed, I refer to the current Hilfiger. 1990s style was hideous, though not as nightmare as 1970s. 1960s style has been the finest (i.e. Madmen).
As for the homeland, I think Summer/Spring Ivy league look/preppy is still applicable; Madras or seersucker button downs, bermuda shorts, weejuns, topsiders as examples.
Edited by Crimson Red - 2/14/13 at 1:52am