Established in 1949 in the dead center of post-WWII black market of Tokyo later known as Ameyoko in Ueno, Hinoya champions the real American heritage especially through the culture of vintage denim. With such dense knowledge in jeans by representing Japanese brands such as Sugar Cane and Evisu, Hinoya launched the original brand named “Burgus Plus” after over 60 years in business.
1. Limited edition (40 pairs) - handloomed denim, natural indigo
2. 2013 new release - natural indigo