I thought TOJ jackets were how Styleforum members fashion-cruise for each other in Barnes and Noble.
Maybe instead of an exclusive subway sandwich loyalty inspired clothing line, we can all wear signet rings or have a secret handshake instead.
OP, just because someone has posted on a forum for three years does not make them a "sour blogger". You wanted opinions and you got just that. Just because you don't like the responses, gives you no right to act like a pompous ass.
In response to your question, there are plenty of small clothing companies that produce unique products already. If you're simply seeking clothing to be unique, perhaps high fashion's exclusivity would be more up your alley. This mentality of "I did it when it was cool, before everyone else" is pretty shitty. Your style should be your own regardless of wtf everyone else is doing/thinks.