I am starting this thread to get some reactions to the idea of a members only clothing label. There would be a screening process and a bio/brief history needed, containing the "right" kind of info to get into the "club".
The concept is based on a problem I have found in the over saturated genre of streetwear, where trend driven zombies seem to have gravitated towards brands that I have enjoyed for decades, taking away from the value they used to have. Supreme and Stussy went from being an exclusive club of fashion forward humans, where as if you saw another person wearing the same brand as you, you could be almost positive they were your kind of people.
Today it seems to be almost the polar opposite, where when I take weekly trips into the city all you see is Supreme on every head, most of which can not dress well for the life of them. It deters me from buying new gear, and encourages me to only wear older pieces to separate myself from the popular culture and show my decade old loyalties.
I believe old streetwear lovers will feel my pain, as I assume they feel the same way about the new found mainstream success of used to be underground brands. My solution to this problem would be to start a new brand, with the same classic streetwear aesthetics, but make it very exclusive and screen the potential customers of the brand to make sure they are truly part of the subculture, and not part of mainstream "pop" culture. I think we can all agree it is easy to spot these people. Only members would be able to purchase product from the brand.
Any thoughts on this?