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Members Only Clothing Label?

Poll Results: assuming the clothing is attractive, would you be interested in joining this members only clothing club?

 
  • 11% (3)
    yes
  • 88% (23)
    no
26 Total Votes  
post #1 of 38
Thread Starter 

Hola Compadres

 

I am starting this thread to get some reactions to the idea of a members only clothing label.  There would be a screening process and a bio/brief history needed, containing the "right" kind of info to get into the "club".

 

The concept is based on a problem I have found in the over saturated genre of streetwear, where trend driven zombies seem to have gravitated towards brands that I have enjoyed for decades, taking away from the value they used to have.  Supreme and Stussy went from being an exclusive club of fashion forward humans, where as if you saw another person wearing the same brand as you, you could be almost positive they were your kind of people.

 

Today it seems to be almost the polar opposite, where when I take weekly trips into the city all you see is Supreme on every head, most of which can not dress well for the life of them.  It deters me from buying new gear, and encourages me to only wear older pieces to separate myself from the popular culture and show my decade old loyalties.

 

I believe old streetwear lovers will feel my pain, as I assume they feel the same way about the new found mainstream success of used to be underground brands.  My solution to this problem would be to start a new brand, with the same classic streetwear aesthetics, but make it very exclusive and screen the potential customers of the brand to make sure they are truly part of the subculture, and not part of mainstream "pop" culture.  I think we can all agree it is easy to spot these people.  Only members would be able to purchase product from the brand.

 

Any thoughts on this?

post #2 of 38
Sounds kinda dumb and a money losing plan.

And have you thought(let's say that it does get going) that people would resell the clothing to non members for much more $??
Edited by ter1413 - 2/2/13 at 5:03am
post #3 of 38
Streetwear and Denim isn't your sort of Streetwear man

I'd go to hypebeast or SuFu
post #4 of 38
I opened this thinking I would be reading about Members Only Jackets, sort of disappointed.

Agreed if something is desired by the main stream they will find a way to get it - grey market, knock offs, etc. Plus what would be the additional cost of having to screen buyers and since cool people become uncool would there be a 12 month re application requirement to make sure they are still crispy enough for your clothes.

I am just going to leave this here

post #5 of 38
Baseball caps and T-shirts is it?
post #6 of 38
Thread Starter 

Cool people become uncool? explain. I disagree.
 

post #7 of 38
Thread Starter 
Quote:
Originally Posted by ter1413 View Post

Sounds kinda dumb and a money losing plan.

And have you thought(let's say that it does get going) that people would resell the clothing to non members for much more $??


That happens with every brand, and they still make plenty of money.  What's your point?  Also, elaborate on "dumb".  Unless you're limited to one syllable adjectives, in which case who cares what you think pal.  Keep your opinions to yourself and give me facts as to why this is not a viable business concept.

post #8 of 38
Thread Starter 
Quote:
Originally Posted by Razele View Post

Streetwear and Denim isn't your sort of Streetwear man

I'd go to hypebeast or SuFu


Well I'm not you. Thanks for the advice though.  Sweet logo ace. 

 

Also, your comment is extremely redundant.  ALL streetwear is streetwear according to the transitive property.

 

Another thought: Does Australia even have a "street"? Why would I listen to a guy who probably dresses like Steve Irwin?

post #9 of 38
Thread Starter 
Quote:
Originally Posted by K Baz View Post

I opened this thinking I would be reading about Members Only Jackets, sort of disappointed.

Agreed if something is desired by the main stream they will find a way to get it - grey market, knock offs, etc. Plus what would be the additional cost of having to screen buyers and since cool people become uncool would there be a 12 month re application requirement to make sure they are still crispy enough for your clothes.

I am just going to leave this here


I am interested in your opinion's as you seem to be the only one here with enough knowledge on the topic to bring up valid concerns.  Could you please explain what you mean by cool people becoming not cool?  I always thought of cool as a life long trait that some people have and some people don't. 

 

The additional costs of screening applicants would be the time it requires to read over applications and perhaps speak on the phone or in person at the store if they were within a close enough proximity to do so.  Hopefully we get it right the first time but if we do not we could write in a clause that gives us the right to suspend membership for certain uncool behaviors we may hear about or see, just like any other club.  This is a valid concern and I will have to come up with a better answer.  Would you agree though that when that tipping point occurs and a brand becomes mainstream that it devalues the clothing for the long time loyal customers who put the brand on the map in the first place?  It is just an attempt to keep the brand targeted towards the early adopters of society and nobody else.  This will raise demand as the actions of "cool" people often do. Anymore thoughts?

post #10 of 38
lol you sound a bit defensive bro

if you're just looking for people to high five you and say great idea you probably came to the wrong place. How many people do you think are going to apply for the privilege of buying your clothes? It usually isn't a great business idea to prevent sales.
post #11 of 38
Thread Starter 
Quote:
Originally Posted by max_r View Post

lol you sound a bit defensive bro

if you're just looking for people to high five you and say great idea you probably came to the wrong place. How many people do you think are going to apply for the privilege of buying your clothes? It usually isn't a great business idea to prevent sales.

Ok, you're right I got defensive. Here are some serious, non-defensive questions I hope you answer for me.

 

What would your solution be to the problem of over saturation? Do you not see that as a problem? Is exclusivity not a criteria you use in gauging potential clothing purchases?  I always felt, and it seems to me that many others feel the same, that when you see everyone else wearing what you have just purchased that it makes you not want to wear it anymore. That is the very nature of the fashion forward subculture that we live in, at least where I'm from.  They want to feel unique.  Do you agree?  This is my solution to that problem. Do you have any alternative methods you think may solve this problem, if you feel it is one?

 

Putting your life's work out there for others to anonymously judge is hard, sorry for getting defensive.  I am just looking for some better adjectives than dumb. I would like someone to elaborate.  I can always make the company a normal brand with no exclusivity, this was just an idea I thought may be attractive to some. If not I will just make the label for everyone. Im doing research here.

 

Thanks

post #12 of 38

This won't work, I promise. Do you really think people are going to write a bio just to have the "honor" of purchasing exclusive clothing, which may not even be any good? All this is strikes me as is an unfortunate carryover from high school clique culture. Honestly, you're going to suspend a member for "uncool behavior"? Please, tell me who above the age of 14 is going to care?

Most people on here are already buying clothes that are far from becoming "mainstream". Maybe you'll find a niche market among style conscious high schoolers, but I think if you have the emotional maturity of an adult, you won't really care that somebody else is wearing something you thought was a "secret".

And also, if you can't take criticism, it's hardly a good start to a company.

post #13 of 38
Thread Starter 
Quote:
Originally Posted by Dapp View Post

This won't work, I promise. Do you really think people are going to write a bio just to have the "honor" of purchasing exclusive clothing, which may not even be any good? All this is strikes me as is an unfortunate carryover from high school clique culture. Honestly, you're going to suspend a member for "uncool behavior"? Please, tell me who above the age of 14 is going to care?

Most people on here are already buying clothes that are far from becoming "mainstream". Maybe you'll find a niche market among style conscious high schoolers, but I think if you have the emotional maturity of an adult, you won't really care that somebody else is wearing something you thought was a "secret".

And also, if you can't take criticism, it's hardly a good start to a company.


You really think high schoolers are the only ones who form cliques?? I bet you're in a clique.  Just assume for a second that your favorite brand adopted this idea.  Would you give up on that brand?  Especially when they put out a dope line you really want?  I think you would take the ten minutes to fill out a bio. You did it for facebook and this site.  Why wouldn't you do it again for some high quality clothing?

post #14 of 38
Quote:
Originally Posted by NoMansLand View Post


I am interested in your opinion's as you seem to be the only one here with enough knowledge on the topic to bring up valid concerns.  Could you please explain what you mean by cool people becoming not cool?  I always thought of cool as a life long trait that some people have and some people don't. 

Non sequitur
Quote:
Originally Posted by NoMansLand View Post

The additional costs of screening applicants would be the time it requires to read over applications and perhaps speak on the phone or in person at the store if they were within a close enough proximity to do so.  Hopefully we get it right the first time but if we do not we could write in a clause that gives us the right to suspend membership for certain uncool behaviors we may hear about or see, just like any other club. 

So how the hell do you intend to do that? Spying on your customers? You going to use a detective agency or something?
post #15 of 38
Thread Starter 
Quote:
Originally Posted by MikeDT View Post


Non sequitur
So how the hell do you intend to do that? Spying on your customers? You going to use a detective agency or something?


explain how my conclusion does not follow from my premise.  People do not fall in and out of coolness.  Some people are fashion forward and some people are not.

 

How does any club make sure their members are following the rules? 

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