knittieguy
Distinguished Member
- Joined
- Jul 7, 2005
- Messages
- 1,593
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Coles seems to have decided that it can't compete with Tyrwhitt and Lewin at the low end, so it is seeking a middle ground between Lewin et. al. and H&K and Turnbull&Asser. It recently raised its prices about 20% and they now sell for about $120 a shirt. (Oddly enough, their basic shirts sell for 55 pounds or $123 dollars, but 55 pounds is actually about $108, so maybe Coles takes another cut for currency conversion). My guess is this strategy won't work, although their shirts are still made in the UK, which will appeal to many. They are now out of my range for RTW, and they don't have very many good sales events. Oh well.
