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"Have you ever been told not to wash your premium selvedge denim? Or to put it in the freezer? Or to take it to the ocean and scrub it with sand? Or to wear it in a full bathtub?

Denim gurus Kiya Babzani (Self Edge, founder) and Andrew Chen (Self Edge NY; 3sixteen, founder) have heard all that and more. And they think it’s bullsh*t."






(Couldn't get the video to embed properly)

Thought this was worth sharing... Rather new to this forum.