The problem with the artisanal concept in an Internet world is that it is self-defeating. Let's say I run a one-person, bespoke shoe operation somewhere in Central Europe. Someone buys a pair of my shoes, posts them on SF. Everyone goes, "where can I kop", and within no time, my order ledger is more than full. Now, I've got a choice: I either up prices to reduce the demand, or hire another person to increase my production. In the short run, however, that will cost me in productivity, as I need to train this person, etc. etc. Also, it increases my overhead as I need to start paying someone else a salary, so that will also result in a price increase. Similar things happened to the brands and producers that got picked up by SF and other websites, such as Drakes, Liverano, WW Chan, Crockett & Jones, etc. Sometimes, the next step is a corporate takeover, as the business is now so profitable that it becomes a clever investment. There are two ways to stay ahead of the curve: purchase from new artisans when they are discovered and stay with artisans that give you "old customer prices". Another thing you could think of is localizing your strategy. In the UK, for example, there's an increasing number of traveling tailors who provide their services at the fraction of Savile Row cost. There are great tiemakers popping up everywhere on the Internet. I have a friend who's become his own shirtmaker. In other words, you're not IN traffic, you ARE traffic.